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Your FREE Salesforce Administrator Flashcards 2026 – 250+ Cards

Realistic, Salesforce Administrator exam-style flashcards across all 8 official domains — flip, match, type, and quiz yourself.

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Click Study Flashcards above to open the flashcard hub — hundreds of Salesforce Administrator cards you can flip, match, type, or quiz yourself on. Every card is drawn from the eight official content domains, so you study exactly what the exam tests.[1] Pair them with our free practice test and study guide.

Salesforce Administrator Flashcard Study Modes

Flip mode turns each card over for plain study, Match pits terms against their definitions on a timer, Type shows the definition and asks you to produce the term, so the card that asks What is upsert? becomes recall instead of recognition, and Quiz builds multiple choice questions from the same 260 cards. Rotate through all four as the deck gets familiar.

Free Salesforce Administrator flashcards from Career Employer — active recall for the Salesforce Certified Administrator exam

Why Flashcards Work for the Salesforce Administrator Exam

Data and Analytics Management carries 42 cards and the heaviest official weight at 17%. The cards drill import and cleanup tooling alongside reporting structure, with prompts like What is Data Loader?, What is a report type? and What is a matrix report? sitting next to bucket field, cross filter and mass delete terminology you need to separate under time pressure.

Configuration and Setup is the largest block at 46 cards and 15%, covering user access, sharing and org-level setup. The card that asks What is a profile? sits beside prompts like What is a sharing rule? and What is manual sharing?, plus login hours, public groups and connected apps. Object Manager and Lightning App Builder adds 42 cards at the same 15%, moving into schema and page design through cards such as What is a record type?, What is dynamic forms? and What is an external ID?.

Automation holds 33 cards and 15%, and nearly all of it is Flow vocabulary. Expect prompts like What is a screen flow?, What is a Decision element? and What is a scheduled flow?, with subflows, Loop elements and email alerts filling in the pieces that automation questions tend to combine.

Three application domains sit at 10% each. Sales and Marketing Applications brings 28 cards on pipeline and campaign terms, including cards that ask What is a price book? and What is campaign influence?. Service and Support Applications has 25 cards on case handling, with prompts like What is Omni-Channel? and What is Email-to-Case?. Productivity and Collaboration adds 23 cards on daily tools such as What is a macro? and What is a quick action?.

Agentforce closes the deck with 21 cards at 8%, covering the AI layer through prompts like What is Prompt Builder?, What is a topic in Agentforce? and What is the Einstein Trust Layer?.

The Salesforce Administrator exam is dense with distinctions — profiles vs. permission sets, lookup vs. master-detail, validation rules vs. flows, and dozens of feature names.[3] Spaced flashcards are the most efficient way to keep it all straight. Used alongside our practice test and study guide, they turn review time into measurable progress.

Salesforce Administrator Flashcards by Domain

The cards are organized by the eight official content domains. Drill the highest-weighted ones first — Data & Analytics and the three 15% domains make up most of the exam:[1]

Salesforce Administrator flashcards by content domain and weight
DomainExam weight
Data & Analytics Management17%
Configuration & Setup15%
Object Manager & Lightning App Builder15%
Automation15%
Sales & Marketing Applications10%
Service & Support Applications10%
Productivity & Collaboration10%
Agentforce AI8%

How to Get the Most Out of These Flashcards

  • Start with data and reports. Data and Analytics Management is 42 cards at 17%, the heaviest single share, and its report and dashboard terms show up inside other domains too.
  • Type-drill the look-alikes. Force yourself to produce the exact term for the card that asks What is upsert? and the one asking What is a report type?, where recognition alone hides gaps.
  • Use Match for the object model. The Object Manager and Lightning App Builder field and layout terms pair fast under a timer, which is how you build speed on record type and page layout distinctions.
  • Move to the practice test deliberately. Once Quiz results hold steady across Configuration and Setup and Automation, switch over so you see scenario wording instead of definition wording.
  • Keep a domain-sized cadence. Work one domain per sitting across the 260 cards, then loop the smaller blocks like Agentforce and Productivity and Collaboration back in every few sessions.

Salesforce Administrator Flashcards FAQ

Hundreds of free Salesforce Administrator flashcards, organized across all eight official content domains — from Data and Analytics Management and Configuration and Setup to the new Agentforce AI domain. They're free with no account required.

Salesforce Administrator flashcard bank

All 260 cards, by topic

A reference copy of every card in this deck. Each answer stays hidden until you choose to show it. To study with Flip, Match, Type and Quiz modes and track what you have mastered, use Study Flashcards at the top of the page.

Configuration and Setup (46)

What is a profile?
Show answer

A collection of settings and permissions that defines what a user can do; every user is assigned exactly one profile.

What is a permission set?
Show answer

A grant of additional permissions and access assigned on top of a profile; a user can have many. It only grants, never removes, access.

What is a role in Salesforce?
Show answer

A position in the role hierarchy that controls record-level access (who can see whose records via the hierarchy), separate from permissions.

What is an org-wide default (OWD)?
Show answer

The baseline, most restrictive level of record access for an object; sharing is then opened up from there with roles and sharing rules.

What is a sharing rule?
Show answer

A rule that grants additional record access to groups of users beyond the org-wide defaults, based on record ownership or field criteria.

How many profiles can a user have?
Show answer

Exactly one. A user is assigned a single profile; extra access is layered on with permission sets and permission set groups.

How many permission sets can a user have?
Show answer

Many. Permission sets are additive grants you can assign to multiple users to extend their access without changing the profile.

What is a permission set group?
Show answer

A bundle of permission sets assigned together; muting permission sets can remove specific permissions within the group.

Profiles vs. permission sets: best practice?
Show answer

Use minimal-access profiles plus permission sets/groups to grant access. This is more scalable and easier to maintain than many custom profiles.

What does field-level security (FLS) control?
Show answer

Whether users can see and edit specific fields. It overrides page layout visibility; a field hidden by FLS is hidden everywhere, including reports and the API.

What is an object permission?
Show answer

CRUD access on an object: Create, Read, Edit, Delete, plus View All and Modify All. Set on profiles or permission sets.

What are 'View All' and 'Modify All'?
Show answer

Object-level permissions that let a user see or edit ALL records of an object, ignoring sharing settings. Use sparingly.

What does the role hierarchy do?
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Grants users access to records owned by or shared with users below them in the hierarchy (roll-up access), independent of profiles.

What are the record-access levels, most to least restrictive?
Show answer

Private; Public Read Only; Public Read/Write; Controlled by Parent. OWD sets the baseline per object.

What is manual sharing?
Show answer

Granting a single record to a specific user or group, available on records with private or read-only OWD. Largely replaced by other tools in Lightning.

What are the four ways to open up record access beyond OWD?
Show answer

Role hierarchy, sharing rules, manual sharing, and team/account sharing (plus Apex-managed sharing for code).

What is a public group?
Show answer

A collection of users, roles, roles-and-subordinates, and other groups used to simplify sharing rules and manual sharing.

What is the difference between owner-based and criteria-based sharing rules?
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Owner-based shares records owned by certain users/roles; criteria-based shares records whose field values meet defined criteria.

What is login IP range vs. trusted IP range?
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Login IP range (on the profile) restricts where users can log in; trusted IP range (network access) lets users skip identity verification.

What are login hours?
Show answer

Profile settings that restrict the days and times users can log in to Salesforce.

What is multi-factor authentication (MFA)?
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A required extra verification step (e.g., an authenticator app) beyond username and password; mandatory for Salesforce logins.

What is a permission set license?
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A license that enables certain features for a user via a permission set, separate from the user's base license.

What is the difference between a user license and a profile?
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A user license (e.g., Salesforce, Platform) defines the baseline features available; the profile then configures what within those the user can access.

What happens to a deactivated user's records?
Show answer

Records remain owned by the deactivated user; the user cannot log in. You can transfer records or leave ownership in place. Users are deactivated, not deleted.

Can you delete a user in Salesforce?
Show answer

No. Users cannot be deleted; they are deactivated. This preserves data integrity and audit history. A deactivated user frees its license.

What is delegated administration?
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A way to grant limited admin tasks (e.g., managing certain users or custom objects) to non-admin users without giving full admin rights.

What is the company information page used for?
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Viewing org-wide settings such as default locale, currency, licenses available/used, and the org ID.

What is the difference between organization-wide defaults and profiles?
Show answer

OWD controls record-level access (which records you can see); profiles/permission sets control object- and field-level access (what you can do).

What is 'Grant Access Using Hierarchies'?
Show answer

An OWD option that lets managers up the role hierarchy access subordinates' records; can be disabled for custom objects.

What is a session setting?
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Org/profile settings for session security, such as timeout length, lock sessions to IP, and high-assurance requirements.

What controls which apps a user can access?
Show answer

Connected app and app-visibility settings on the profile or via permission sets; users select apps from the App Launcher.

What is the App Launcher?
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The waffle-grid menu where users find and open Lightning apps and items available to them.

What is a Lightning app?
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A branded collection of items (tabs, utilities) tailored to a user group; configured in the App Manager.

What is the difference between a standard and custom profile?
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Standard profiles ship with Salesforce and have limited editability; custom profiles are cloned from standard ones and fully configurable.

What is a business hours setting?
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Defines the operating hours of support teams, used by case escalation rules and entitlement milestones to measure elapsed time.

What is a holiday in business hours?
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A date range when business hours don't count toward escalation/milestone timers (e.g., company closures).

What is the fiscal year setting?
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Defines standard or custom fiscal periods for reporting and forecasting; custom fiscal years allow non-standard period structures.

What is the difference between freezing and deactivating a user?
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Freezing immediately blocks login while you reassign records/licenses; deactivating frees the license. Freeze is a fast, reversible stop.

What is a queue vs. a public group?
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A queue can own records and route work to its members; a public group is only a collection of users used for sharing — it cannot own records.

What is identity confirmation / device activation?
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A security step that verifies a user's identity (email/SMS code) when logging in from an unrecognized device or IP.

What is a connected app?
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A framework that lets an external application integrate with Salesforce using APIs and OAuth, with admin-controlled access policies.

What controls tab visibility for a user?
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Tab settings (Default On, Default Off, Tab Hidden) on the profile or via permission sets.

What is a custom permission?
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A setting that lets you check, in code or formulas, whether a user should access a specific custom feature; granted via profiles/permission sets.

What is the difference between a role and a profile, in one line?
Show answer

Profile = what you can DO (object/field/system access); Role = which RECORDS you can see (record-level via hierarchy).

What is enhanced profile user interface?
Show answer

An alternate, organized UI for viewing and editing all the settings within a profile in one place.

What is a login flow?
Show answer

A custom screen flow that runs during the login process to enforce additional steps (e.g., accept terms, MFA setup).

Object Manager and Lightning App Builder (42)

What is a validation rule?
Show answer

A rule that checks data against a formula when a record is saved and blocks the save with an error message if the formula returns true.

What is a record type?
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A setting that offers different page layouts, picklist values, and business processes to different users for the same object.

What is a standard object?
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An object provided by Salesforce out of the box, such as Account, Contact, Lead, Opportunity, and Case.

What is a custom object?
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An object you create to store data unique to your business; its API name ends in __c.

What is a lookup relationship?
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A loosely coupled link between two objects; the child can exist without the parent, and deleting the parent does not delete children by default.

What is a master-detail relationship?
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A tightly coupled relationship where the detail record inherits the master's sharing and ownership, and is deleted (cascade) when the master is deleted.

Master-detail vs. lookup: ownership and sharing?
Show answer

Master-detail children have no owner and inherit the parent's sharing; lookup children have their own owner and sharing.

How many master-detail relationships can an object have?
Show answer

Up to two, which makes it a junction object for a many-to-many relationship.

What is a junction object?
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A custom object with two master-detail relationships used to create a many-to-many relationship between two objects.

What is a roll-up summary field?
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A field on a master record that aggregates (COUNT, SUM, MIN, MAX) values from related detail records; requires a master-detail relationship.

What is a formula field?
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A read-only field that calculates its value from other fields using a formula; it is computed at runtime and not stored.

What is a cross-object formula?
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A formula that references fields on a related (parent) object using the relationship name, e.g., Account.Industry.

What is field dependency (dependent picklist)?
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A controlling field whose value filters the available values in a dependent picklist field.

What is field history tracking?
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A feature that logs changes to selected fields (old/new value, user, date) in the related history list; up to 20 fields per object.

What is a page layout?
Show answer

Controls the arrangement of fields, buttons, related lists, and sections on a record in both Classic and Lightning detail views.

What is a Lightning record page?
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A customizable page in the Lightning App Builder that arranges components (including the record detail) around a record; assignable by app, record type, and profile.

Page layout vs. Lightning record page?
Show answer

The page layout controls fields/related lists/buttons; the Lightning record page controls the overall component arrangement and assigns the layout to the detail component.

What is the Lightning App Builder?
Show answer

A point-and-click tool to build and customize Lightning pages (app, home, and record pages) by dragging standard, custom, and AppExchange components.

What is dynamic forms?
Show answer

A Lightning App Builder feature that places individual fields and field sections directly on the record page for visibility/required rules, instead of a single page-layout component.

What is a dynamic action?
Show answer

An action shown on a Lightning record page only when filter conditions (e.g., record field values, user permissions) are met.

What are component visibility filters?
Show answer

Rules in the Lightning App Builder that show or hide a component based on field values, device, or user attributes.

What is a custom field?
Show answer

A field you add to a standard or custom object to capture additional data; its API name ends in __c.

What field types can be made unique or external ID?
Show answer

Text, Number, Email, and Auto Number can be unique or external IDs; external IDs are used to match records on import/upserts.

What is an external ID?
Show answer

A custom field flagged to identify records from an external system, enabling upsert matching and faster reporting lookups.

What is an auto-number field?
Show answer

A read-only field that assigns a unique, sequential number to each new record using a display format you define.

Can you change a field type after creation?
Show answer

Sometimes, but with restrictions and possible data loss; some conversions (e.g., to/from certain types) are not allowed.

What is a record-type business process?
Show answer

A sales, lead, support, or solution process that defines the picklist values (e.g., stages or statuses) available for a record type.

What is a compact layout?
Show answer

Controls which key fields appear in the highlights panel at the top of a record and in mobile cards.

What is a related list?
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A list on a record showing related child records (e.g., Contacts on an Account); configured on the page layout.

What is a custom tab?
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A tab that surfaces a custom object, Visualforce page, web page, or Lightning component in the navigation.

What is the schema builder?
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A visual tool to view and create objects, fields, and relationships in the data model via drag-and-drop.

What is a custom setting vs. custom metadata type?
Show answer

Both store app configuration; custom metadata types are deployable with changesets/packages and queryable in code, making them preferred for config.

What is a hierarchical relationship?
Show answer

A special lookup available only on the User object, used to link a user to another user (e.g., manager).

Can you convert a lookup to a master-detail relationship?
Show answer

Yes, if all existing child records have a value in the lookup field (no blanks); otherwise you must populate it first.

What is a required field at the layout vs. field level?
Show answer

Field-level 'required' enforces it everywhere (including API); page-layout 'required' enforces it only on that layout's UI.

What is a global picklist (value set)?
Show answer

A reusable set of picklist values shared across multiple picklist fields, ensuring consistency.

What is a default field value?
Show answer

A value (literal or formula) automatically populated in a field when a new record is created.

What is a custom button or link?
Show answer

A button/link on a layout that performs an action, runs a URL, or launches code; many are replaced by quick actions and flows in Lightning.

What is field-level help?
Show answer

Hover text you define on a field to explain its purpose to users.

What objects can have activities enabled?
Show answer

Standard objects like Account, Contact, Opportunity, Lead, Case, and custom objects where you allow activities, so tasks/events can relate to them.

What is the difference between Edit and Read in field-level security?
Show answer

Read lets the user see the field; Edit lets them change it. No access hides the field entirely.

What happens to data when you delete a custom field?
Show answer

The field and its data are moved to a deleted-fields area for ~15 days where they can be restored, then permanently erased.

Data and Analytics Management (42)

What is a report type?
Show answer

A template that defines which objects and fields are available for a report, and how related objects are joined (with or without related records).

What is a dashboard?
Show answer

A visual display of report data using components such as charts, gauges, metrics, and tables; each component is sourced from one report.

What is the Data Import Wizard?
Show answer

An in-app tool to import up to 50,000 records for standard objects (accounts, contacts, leads, solutions, campaign members) and custom objects.

What is Data Loader?
Show answer

A client application (or command line) for importing, updating, upserting, deleting, and exporting large data volumes (up to 5 million records).

Data Import Wizard vs. Data Loader: which for 100,000 records?
Show answer

Data Loader. The Data Import Wizard caps at 50,000 records and fewer objects; Data Loader handles up to 5 million and all objects.

What is upsert?
Show answer

A combined insert-and-update operation that uses an external ID or record ID to update matching records and create the rest.

Which operations can the Data Import Wizard do?
Show answer

Insert (add), update, and upsert. It cannot delete records; use Data Loader or mass delete for that.

What is a tabular report?
Show answer

A simple, flat list of records (like a spreadsheet) with no grouping or subtotals; good for exporting and list views.

What is a summary report?
Show answer

A report with rows grouped by one or more fields, allowing subtotals and charts.

What is a matrix report?
Show answer

A report grouped by both rows and columns, used to compare related totals (a two-dimensional grid).

What is a joined report?
Show answer

A report with multiple blocks that can use different report types, showing related but distinct data side by side.

What is a bucket field?
Show answer

A field that categorizes report records into groups you define, without creating a custom formula field.

What is a cross filter?
Show answer

A report filter based on the presence or absence of related records (e.g., Accounts WITH or WITHOUT Opportunities).

What is custom filter logic?
Show answer

Report filter logic that lets you combine filters with AND/OR and parentheses, instead of the default all-AND behavior.

What is a summary formula in a report?
Show answer

A formula that calculates values at the group or grand-total level using summary data; up to five per report.

What is a row-level formula?
Show answer

A formula that calculates a value for each row in a report using that row's field values; one per report.

What is a report folder?
Show answer

A container that organizes reports and controls who can access them via folder sharing (view, edit, manage).

What controls which records a user sees in a report?
Show answer

The user's sharing access plus the report's filters and scope; users only see records they have access to.

What is a dashboard running user?
Show answer

The user whose security determines the data shown; in a standard dashboard everyone sees the running user's data unless it's a dynamic dashboard.

What is a dynamic dashboard?
Show answer

A dashboard that displays data according to each viewer's own access ("as logged-in user"), so each person sees their own data.

How many components can a dashboard have, and what feeds each?
Show answer

Each dashboard component is driven by a single source report; a dashboard can include many components.

What chart type best shows progress toward a goal?
Show answer

A gauge chart, which displays a single value against a range with a target.

What is a metric component on a dashboard?
Show answer

A component that displays a single summarized value (e.g., total pipeline) often used as a KPI tile.

What is a scheduled report (subscribe)?
Show answer

A setting that runs a report automatically and emails the results on a recurring schedule, or notifies when conditions are met.

What is a reporting snapshot?
Show answer

A feature that runs a source report on a schedule and writes the results to a custom object so you can report on data over time (trends).

What does field-level security do to report columns?
Show answer

If a field is hidden by FLS, the user cannot add it as a report column or see its values.

What is mass transfer of records?
Show answer

A Setup tool to reassign ownership of many records (e.g., leads, accounts) from one user to another at once.

What is mass delete?
Show answer

A Setup tool to delete many records of selected object types at once, sending them to the Recycle Bin.

How long are deleted records kept in the Recycle Bin?
Show answer

15 days, after which they are permanently removed; admins can restore within that window.

What is a duplicate rule?
Show answer

A rule that defines what action to take (block or alert) when a user tries to save a record that matches a duplicate, based on a matching rule.

What is a matching rule?
Show answer

A rule that defines how Salesforce compares records to identify duplicates; used by duplicate rules.

What is a data category / data export?
Show answer

Data Export (Setup) generates backup CSV files of your data weekly or monthly via the scheduled export service.

What is Salesforce data backup best practice?
Show answer

Use scheduled Data Export, Data Loader exports, or a backup product; Salesforce recommends regular backups since data is not infinitely recoverable.

Which import tool can schedule recurring imports?
Show answer

Data Loader (via command-line interface). The Data Import Wizard cannot schedule imports.

What is the difference between insert and update in a data load?
Show answer

Insert creates new records; update changes existing records matched by record ID. Upsert does both via an external ID or ID.

What is a chart on a report?
Show answer

A visual (bar, line, donut, etc.) added directly to a summary or matrix report; can be embedded on a page layout.

What is a dashboard filter?
Show answer

A control that lets viewers filter all eligible dashboard components by a field value without editing the source reports.

What is conditional highlighting on a report?
Show answer

Color rules on summary/matrix report values that flag thresholds (e.g., red/yellow/green) for quick scanning.

How many records can a report display/export?
Show answer

Reports display up to 2,000 rows on screen but can export far more; very large result sets may need other tools.

What is a historical trending report?
Show answer

A report on snapshots of data over time for select objects, showing how field values changed (separate from reporting snapshots).

What is the role of the 'with/without related records' choice in report types?
Show answer

It controls whether the report includes parent records that lack children ("with or without") or only parents that have children ("with").

Why might two users see different data in the same report?
Show answer

Their record access differs (sharing, role hierarchy, ownership) and field-level security; the report respects each user's permissions.

Automation (33)

What is Flow?
Show answer

Salesforce's primary declarative automation tool; Flow Builder creates flows that can guide users, automate logic, and act on records.

What is Flow Builder?
Show answer

The declarative tool for building flows: screen flows, record-triggered flows, scheduled flows, and autolaunched flows.

What is a record-triggered flow?
Show answer

A flow that runs automatically when a record is created, updated, or deleted; the modern replacement for Workflow Rules and Process Builder.

What is a screen flow?
Show answer

A flow that displays screens to guide a user through a process, collecting input and acting on records; can be embedded on pages or launched as an action.

What is a scheduled flow?
Show answer

An autolaunched flow that runs at a set time and frequency on a batch of records.

Before-save vs. after-save record-triggered flow?
Show answer

Before-save flows update the triggering record fast and without DML (great for field updates); after-save flows can create/update other records and send emails.

Why migrate Workflow Rules and Process Builder to Flow?
Show answer

Salesforce is retiring Workflow Rules and Process Builder; Flow is the single, more powerful automation tool going forward.

What is an approval process?
Show answer

A multi-step automation that routes a record to one or more approvers, with actions on submission, approval, rejection, and recall.

What are the action types in an approval process?
Show answer

Initial submission, final approval, final rejection, and recall actions; each can include field updates, email alerts, tasks, and outbound messages.

What is an email alert?
Show answer

An automation action that sends an email using a template to specified recipients; usable in flows and approval processes.

What is a field update (action)?
Show answer

An action that sets a field to a specific value; in Flow this is an Update Records element, formerly a Workflow/Process field update.

What is an outbound message?
Show answer

An automation action that sends a SOAP message with field data to an external endpoint, used for integrations.

What automation can update a field on the same record without code, fastest?
Show answer

A before-save record-triggered flow, which updates the triggering record without an extra DML operation.

What is the order of execution relevance for flows?
Show answer

Before-save flows run early (before validation completes in many cases); after-save flows run later; understanding order prevents conflicts with validation rules and other automation.

What is a fault path in a flow?
Show answer

A connector that defines what happens if an element errors, allowing graceful error handling and user-friendly messages.

What is a flow trigger explorer?
Show answer

A tool to see and order all flows that run on an object's create/update so you can manage their execution order.

What is a subflow?
Show answer

A flow called by another flow, enabling reusable, modular automation.

What is a flow resource variable?
Show answer

A container that stores data (a value, record, or collection) for use within a flow.

What is a Get Records element?
Show answer

A flow element that queries records matching criteria and stores them for later use in the flow.

What is a Decision element?
Show answer

A flow element that branches the flow path based on conditions (like an if/then).

What is a Loop element?
Show answer

A flow element that iterates over a collection of records to process each one.

What is an entry condition on a record-triggered flow?
Show answer

Criteria that must be met for the flow to run, improving performance by skipping irrelevant records.

Can a validation rule and a flow conflict?
Show answer

Yes; if a before-save flow sets a value that a validation rule rejects, the save fails. Sequence and test automation together.

What declarative tool replaced Workflow Rules?
Show answer

Flow (record-triggered flows). Workflow Rules are being retired and should be migrated to Flow.

What is the Migrate to Flow tool?
Show answer

A Setup tool that converts existing Workflow Rules (and Process Builder processes) into flows.

What is a platform event in automation?
Show answer

A message that flows or code can publish/subscribe to for event-driven integration; flows can be triggered by platform events.

What is the difference between an autolaunched flow and a screen flow?
Show answer

An autolaunched flow runs in the background with no UI; a screen flow displays interactive screens to a user.

What invokes an autolaunched flow?
Show answer

Another flow, a process, Apex, a quick action, a platform event, or a record-trigger — it has no user screens.

What is the best tool to validate data on save?
Show answer

A validation rule for declarative enforcement; before-save flows can also set/adjust values, but validation rules block invalid saves with a message.

What is an assignment in a flow?
Show answer

An element that sets or changes the value of variables (or fields stored in variables) during a flow.

What is a flow's run-as context?
Show answer

Flows can run in system context (ignoring some permissions) or user context, affecting what records/fields they can access.

What is the recommended replacement for an email alert action?
Show answer

An email element/action within a record-triggered or scheduled flow, using an email template.

Why use entry criteria instead of a Decision element at the start?
Show answer

Entry criteria prevent the flow from running at all on non-matching records, which is more efficient than starting then exiting.

Sales and Marketing Applications (28)

What is a Lead?
Show answer

A prospect or unqualified sales contact stored separately from Accounts/Contacts until it is qualified and converted.

What happens during lead conversion?
Show answer

The lead becomes an Account, Contact, and (optionally) an Opportunity; field mapping moves lead data to the new records.

What is lead assignment rule?
Show answer

A rule that automatically assigns incoming leads to users or queues based on criteria.

What is an Opportunity?
Show answer

A potential revenue deal tracked through stages in a sales process toward Closed Won or Closed Lost.

What is an opportunity stage?
Show answer

A step in the sales process (e.g., Prospecting, Negotiation, Closed Won) tied to a probability and forecast category.

What is a sales process?
Show answer

The set of opportunity stages available to a record type, defined as a business process.

What is a price book?
Show answer

A list of products with their prices; the standard price book holds standard prices, and custom price books hold segment-specific prices.

What is a product and a price book entry?
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A product is something you sell; a price book entry is that product's price within a specific price book.

What is an opportunity line item?
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A product added to an opportunity with quantity and price, drawn from a price book entry.

What is a campaign?
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A marketing initiative (email, event, webinar) you track in Salesforce, with members and ROI metrics.

What is a campaign member?
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A lead or contact associated with a campaign, with a status such as Sent, Responded, or Registered.

What is campaign influence?
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A model that attributes opportunity revenue to the campaigns that touched the deal, for marketing ROI.

What is a web-to-lead form?
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A Salesforce-generated HTML form that captures website visitor info and creates Lead records automatically.

What is lead scoring / Einstein lead scoring?
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An Einstein feature that ranks leads by likelihood to convert based on historical patterns.

What is Collaborative Forecasting?
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A tool that projects sales based on opportunity amounts and forecast categories, rolled up through the role hierarchy.

What is a forecast category?
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A grouping (Pipeline, Best Case, Commit, Closed, Omitted) tied to opportunity stages, used in forecasting.

What is a sales path (Path)?
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A guidance feature showing the stages of a process with key fields and guidance for success at each step.

What is opportunity team and account team?
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Groups of users who collaborate on a deal or account, each with a role and record access level.

What is a quote in Salesforce?
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A record representing a proposed price for products on an opportunity; can generate a PDF and sync back to the opportunity.

What is a contact role on an opportunity?
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A field that records each contact's part in the deal (e.g., Decision Maker, Influencer).

What is the difference between a lead and a contact?
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A lead is an unqualified prospect not linked to an account; a contact is a person associated with an account after qualification.

What is duplicate management for leads/contacts?
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Matching and duplicate rules that alert or block users when creating leads or contacts that match existing records.

What is the standard price book?
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The master list of all products with their default standard prices; every product needs a standard price before custom prices.

What is lead status?
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A picklist tracking a lead's progress (e.g., Open, Working, Qualified); converted leads move to accounts/contacts/opportunities.

What does opportunity probability come from?
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It defaults from the opportunity stage but can be edited; it feeds expected revenue and forecasting.

What is a sales path used to highlight?
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Key fields and guidance for each stage, helping reps know what to do to advance the deal.

What is an account hierarchy?
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A parent-child structure of accounts (e.g., headquarters and subsidiaries) using the Parent Account field.

What is the campaign hierarchy?
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A parent-child structure of campaigns that rolls up statistics (members, responses) to the parent.

Service and Support Applications (25)

What is a Case?
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A record of a customer question, issue, or request tracked to resolution by the service team.

What is a case assignment rule?
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A rule that automatically assigns incoming cases to users or queues based on criteria such as origin or type.

What is a case escalation rule?
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A rule that escalates cases (e.g., reassigns or notifies) when they remain open beyond defined time criteria.

What is a queue?
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A holding area that owns records (cases, leads, custom objects) until a team member takes ownership.

What is an auto-response rule?
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A rule that sends an automatic email to the contact when a case or web/email lead is created, based on criteria.

What is Web-to-Case?
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A feature that captures cases from a website form and creates Case records automatically.

What is Email-to-Case?
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A feature that converts inbound customer emails into cases and logs the email thread on the case.

What is an entitlement?
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A record defining the support a customer is eligible for (e.g., phone support), used to enforce service levels on cases.

What is a milestone in entitlement management?
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A required, time-dependent step in a support process (e.g., first response within 1 hour) tracked on cases.

What is an entitlement process?
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A timeline of milestones a case must meet, applied via an entitlement to enforce SLAs.

What is Salesforce Knowledge?
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A knowledge base of articles agents and customers use to resolve cases; articles can be attached to cases.

What is the Service Console?
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A Lightning app optimized for agents with a tabbed, split-view workspace to handle many cases efficiently.

What is Omni-Channel?
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A feature that routes work (cases, chats, leads) to the most available, qualified agents based on capacity and skills.

What is a case team?
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A group of users who work together on a case, each with a defined role and access level.

What is case feed?
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A Lightning case layout that shows activity, emails, and updates in a chronological feed for faster handling.

What is a support process?
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A business process that defines the case status values available to a case record type.

What is a service channel?
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A configuration that lets Omni-Channel route a specific type of work item (case, chat, custom object) to agents.

What is Experience Cloud (Communities) for support?
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A self-service portal where customers find knowledge articles, log cases, and engage, reducing agent load.

What is Live Agent / Chat?
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A real-time chat channel that lets agents support customers on the website and route conversations via Omni-Channel.

What is a case escalation action?
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Notifications, reassignment, or field updates triggered when escalation criteria are met.

What is a case status?
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A picklist tracking case progress (e.g., New, Working, Escalated, Closed), defined per support process.

What is the difference between an assignment rule and an escalation rule?
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Assignment routes a new case to the right owner/queue; escalation acts on aging open cases that breach time criteria.

What does Email-to-Case 'On-Demand' vs 'standard' mean?
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On-Demand Email-to-Case uses Salesforce's email service with no agent install; standard requires an email agent behind your firewall for high volume.

What is a case comment vs. case feed post?
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Both add notes; case feed posts appear in the chronological feed, while comments are a simpler related list (Classic-oriented).

What is the role of a queue in case management?
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It holds unassigned cases so any qualified agent can take ownership, often paired with assignment rules and Omni-Channel.

Productivity and Collaboration (23)

What is an Activity (Task/Event)?
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A Task is a to-do with a due date; an Event is a calendared appointment with a start/end. Both track work against records.

What is Activity Timeline?
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A chronological view on a record showing past and upcoming tasks, events, calls, and emails.

What is Chatter?
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Salesforce's enterprise social collaboration tool for posts, comments, @mentions, groups, and following records and people.

What is a Chatter group?
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A space for a team to collaborate; can be public, private, or unlisted, and can be linked to records.

What is a Salesforce email template?
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A reusable email (text, HTML, Visualforce, or Lightning) that can merge record fields, used in flows, approvals, and manual emails.

What is Email-to-Salesforce / Einstein Activity Capture?
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Tools that log emails and events to related records; Einstein Activity Capture syncs email and calendar automatically.

What is a quick action?
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A button that lets users create records, update fields, or log activity quickly from a record, list, or global header.

What is a global action vs. object-specific action?
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Global actions appear in the header/anywhere and aren't tied to one object; object-specific actions appear on a specific object's records.

What is a list view?
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A saved, filtered view of records for an object that users can sort, search, and act on in bulk.

What is the Salesforce mobile app?
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The mobile experience that surfaces Lightning pages, list views, and actions; admins configure the mobile navigation.

What is a notification (custom notification)?
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A targeted in-app or mobile push message you can send from a flow or process to specific users.

What is a folder for templates/reports/dashboards?
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A container that organizes assets and controls sharing access (view/edit/manage) to them.

What is a macro?
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A set of instructions that automates repetitive tasks on records (commonly cases) with one click in the console.

What is a list email?
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A feature to send a single email to a list of contacts/leads (e.g., from a list view or campaign), tracked individually.

What is a mass quick action / mass action?
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An action applied to multiple selected records at once from a list view, such as mass update.

What is a Path with guidance for success?
Show answer

Coaching text and key fields shown at each step of a process Path to help users move records forward.

What is Salesforce Inbox?
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Email productivity features that bring Salesforce data and actions into Gmail/Outlook.

What is a calendar in Salesforce?
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A view of events and, optionally, object records with date fields, helping users plan activities.

What is the AppExchange?
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Salesforce's marketplace for installing managed packages (apps, components, flows) that extend the platform.

What is a managed vs. unmanaged package?
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A managed package is upgradable and its components are locked by the publisher; an unmanaged package is an editable template you own after install.

What is the difference between a task and an event?
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A task is a to-do with a due date and status; an event is a calendar appointment with a start and end time.

What is a public calendar / resource calendar?
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Shared calendars for team events or bookable resources (e.g., conference rooms).

What is a Chatter feed tracking?
Show answer

Settings that determine which record field changes post automatically to the record's Chatter feed.

Agentforce (21)

What is Agentforce?
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Salesforce's platform for building and deploying AI agents that autonomously take actions and answer questions using your trusted Salesforce data.

What is an agent (in Agentforce)?
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An AI assistant configured with topics and actions that can reason over data and perform tasks for users or customers.

What is Agent Builder?
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The tool used to create and configure Agentforce agents, defining their topics, instructions, and actions.

What is a topic in Agentforce?
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A grouping of related jobs an agent can handle; it contains instructions and the actions the agent can take for that subject.

What is an action in Agentforce?
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A task an agent can perform (e.g., query records, run a flow, draft an email); actions are attached to topics.

What is the role of an action attached to a topic?
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It gives the agent a specific capability it can invoke when handling that topic, such as retrieving or updating Salesforce data.

What grounds an Agentforce agent's responses?
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Trusted company data in Salesforce (records, knowledge) via the Data Cloud and the platform, so answers reflect real data.

What is the Einstein Trust Layer?
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A security architecture that protects data used with generative AI (e.g., data masking, zero retention, toxicity checks) for safe AI in Salesforce.

What is Data Cloud's role with Agentforce?
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It unifies and grounds data from many sources so agents and AI features can act on a complete, trusted customer view.

How does an admin control what an agent can do?
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By defining its topics and actions and applying permissions; the agent can only use the actions and data it is granted.

What is the difference between a standard and custom agent?
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Standard agents ship with prebuilt topics/actions; custom agents are configured in Agent Builder for specific business needs.

What is Prompt Builder?
Show answer

A tool to create reusable, grounded generative-AI prompt templates that pull in Salesforce data for consistent AI output.

What is Einstein Copilot / Agentforce assistant?
Show answer

A conversational AI assistant within Salesforce that helps users complete tasks using natural language and grounded data.

Why is grounding important for AI agents?
Show answer

Grounding ties responses to real, trusted Salesforce data, reducing hallucinations and keeping answers accurate and relevant.

What permissions does Agentforce require?
Show answer

Users need the appropriate Agentforce/Einstein permission sets and feature licenses, assigned by the admin.

What testing tool exists for agents?
Show answer

Agentforce provides testing tools (e.g., the Agent testing center) to evaluate an agent's responses before deployment.

What is the admin's first step to enable Agentforce?
Show answer

Turn on Agentforce/Einstein in Setup and assign the required permission sets and licenses to users.

How do you troubleshoot an agent that can't access a record?
Show answer

Check the agent user's permissions, the action's data access, and sharing — the agent is constrained by the same security model.

What is a prompt template?
Show answer

A reusable, grounded instruction (built in Prompt Builder) that generates AI content using merge fields from Salesforce data.

Why must agents use grounded, trusted data?
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To keep AI responses accurate to the business and compliant; grounding reduces hallucinations and respects data security.

Where do you apply an AI agent to a business scenario?
Show answer

Define a topic for the use case, attach the right actions, set permissions, then test and deploy the agent to the relevant channel.

References

  1. 1.Salesforce. “Salesforce Administrator Credential.” trailhead.salesforce.com. ↑
  2. 2.Salesforce. “Administrator Certification Prep Trail.” trailhead.salesforce.com. ↑
  3. 3.Salesforce. “Control Access to Records (Data Security).” trailhead.salesforce.com. ↑
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