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A corporate umbrella is a strategy employed by larger, more well-known brands and corporations, to arrange different brand names under a single, unified corporate name. Corporate umbrellas allow these brands to establish their own brand name and strategy, while still receiving the overall support and reputation of the larger corporation. In essence, a corporate umbrella … Read more

The Importance of Communication We all communicate in one-way or another on a daily basis, but do we communicate effectively? The importance of communication, especially professional communication, cannot be overstated. Whereas good communication is an important skill in a personal setting, it is integral and necessary in a professional one. The risk of miscommunication, misunderstandings, … Read more

You Need A Professional Headshot Visual elements make up a big portion of our professional and personal lives. All around us, there are visually appealing and professionally taken photographs. These photographs are appealing, enticing, and draw us in to the subject matter. On the other hand, a grainy, low quality photograph can actually disinterest or … Read more

Can A Company Have More Than One CEO? A CEO is the Chief Executive Officer for a company and all major companies will have only one CEO. The designation of CEO is generally reserved for the most senior individual on the executive leadership team. The Chief Executive Officer of a company reports to the board … Read more